Case study 01Northbank Coffee Co.2025
Northbank Roasters
A headless storefront rebuild for a Melbourne specialty roaster — faster pages, a subscription flow people finish, and a brand that finally feels as good online as in the café.
The brief
Northbank had outgrown a theme-based store. Pages were slow on mobile, the subscription checkout lost a third of customers, and the photography the team had invested in was buried under template chrome.
The goal: a storefront that loads instantly, sells subscriptions without friction, and gives the brand room to breathe.
What I did
- Architected a headless Next.js front end on the Shopify Storefront API
- Rebuilt the subscription flow as a single, progressively disclosed step
- Built an editorial origin-story template the team publishes from Sanity
- Scroll-linked product reveals with GSAP, tuned for low-end Android devices
Outcome
- Median LCP on mobile
- 1.1s
- Subscription completion
- +38%
- Pages per session
- 2×
It finally feels like walking into the café. Customers tell us that unprompted.